From the slashdot topic about the game Darwinia, which is having trouble finding a publisher despite good reviews and great graphics:

• Somewhere along the line, marketing stopped being about finding people who want something, and started being mostly about making people buy things they don't want. This industry reinvention has made it very difficult for most marketers to handle a good product, because they can't find the right people who don't want it.
  • -- CDarklock on Slashdot